Editorial Policy

Last updated on 5th April, 2024

The Pocoko editorial team is driven by certain principles, values, and standards to ensure the accuracy, inclusivity, objectivity, relevance, transparency, and quality of the information published on the website.

Our Editorial Principles

Readers First: Every article is written and published with the reader in mind. We ensure to cover content that you are looking for to help you up your beauty, health, and wellness routines. Our language is simple, and we avoid using complex jargon.

Accuracy & Reliability: Our content is current, based on extensive research, and fact-checked and reviewed by members of our expert panel.

Inclusivity & Sensitivity: Our content is primarily written for a US audience. But we make sure that our language promotes respect and inclusivity of different age groups, ethnicities, genders and sexual orientations, physical and mental abilities, and relationship statuses. The articles use empathetic, compassionate, and person-first language.

Our Content Creation Process

When it comes to beauty, health, and wellness, we believe in transparency and sharing exactly how we go about creating content that matters. Learn more about our content creation process.

Editorial Integrity

The content on Pocoko is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always consult with your physician or a qualified healthcare provider if you have any medical condition.

We make a clear distinction between editorial and advertorial content. Pocoko team members who work on content do not work in advertising.

The Pocoko Editorial Team does not give preferential treatment to any outside resource (brand, publication, or video). In articles where an external link/resource is relevant to the topic and useful to a reader, appropriate disclosures are made in accordance with FTC guidelines. Articles written in association with brands are clearly labeled ‘Sponsored’ and do not reflect the opinions of the editorial team. Read our advertising policy.

Use Of AI

Written Content

At Pocoko, we use artificial intelligence (AI) responsibly and judiciously in our content production processes. Although we might leverage AI to enhance the content created by our editorial team, we do not publish any AI-generated content directly on our website. Instead, such AI-created content undergoes a thorough human review process to ensure accuracy, relevance, and alignment with our editorial standards.

Here is the approach we adopt with AI content:

Our experienced editorial team carefully verifies the AI-generated content for factual accuracy and overall quality.

The content is then reviewed for tone, style, and coherence to ensure it aligns with our editorial standards and values.

Our team of writers and editors ensures that the content complies with our stringent guidelines on topics related to beauty, health, and wellness.

This approach ensures that all content on our website is curated, refined, and human-centered, providing you with the most valuable and trustworthy information.

Visual Content

We use AI-generated images and videos wherever suitable, to complement our written content. We adhere to strict ethical standards, including respecting intellectual property rights and avoiding the creation of misleading or harmful content.

Product Recommendations & Listings

The internet offers a plethora of options to choose from, and it can get overwhelming to research and choose the best beauty and wellness products out there. Pocoko streamlines the research process to this process simpler and easier for the reader. Our team of subject matter experts does exhaustive research and then curates a list of recommendations in each product category.


We welcome feedback from our readers. If you have a suggestion or comment, contact us at contactpocoko@gmail.com